“If I allow people to be just okay, or to be mediocre – then what I am saying is I want a company that is just okay. Anyone who knows me will tell you that is not what I am about.” -Bradley J Sugars, Founder, ActionCOACH
The concept of business coaching, as it is widely known today, was pioneered in 1993 by the founder of ActionCOACH Brad Sugars. More than two decades later, the company that started it all is still on top. In fact, no franchise in the “business coaching” category is 10% of our size in total revenues. From a humble one-man-show operation to a multi-million enterprise, ActionCOACH continues to blaze the trail and serves as the business coaching industry’s most innovative company.
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